As Seen In
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The Resource Library
Brand Awareness Strategy
Build a visibility system that compounds instead of adding more noise.
12 min readPress Coverage Playbook
Get media-ready and pitch reporters who actually cover your story.
10 min readFounder Personal Branding
Build founder authority that strengthens the company behind you.
11 min readNonprofit Communications
A communications plan donors, boards, and press can all follow.
12 min readWebsite Strategy
Fix the positioning gap when your site looks good but doesn't convert.
11 min readIndustries Served
- Transportation & Logistics
- Automotive Service
- Nonprofit & Community
- Entertainment & Music
- Publishing & Authors
- Professional Services
The Approach
Strategy before aesthetic. Presence before promotion.
Strong public relations begins before the pitch. APPR clarifies the message, strengthens the positioning, anticipates reputation needs, and builds the communications foundation that makes visibility more credible and useful.
Public Relations & Reputation
Media strategy, reputation counsel, and public-facing narratives designed to build trust before attention arrives.
Brand Positioning & Messaging
Clear positioning and persuasive language that help the right audiences understand why the work matters.
Strategic Communications & Visibility
Executive, stakeholder, campaign, and digital communications aligned around one credible, consistent story.

Featured Approach
Charlotte presence. California market access. Nationwide reach.
APPR brings a meaningful Charlotte presence and California market access to work that travels well beyond either market. Clients receive founder-led counsel shaped for the audience, stakes, and opportunity in front of them, whether the work is local, regional, or national.
Across Industries
From founders to nonprofits and logistics brands, strategy is shaped to fit the audience, stakes, and opportunity in front of you.
Founder-Led
Clients work directly with LaDàna Young for senior-level thinking, thoughtful counsel, and continuity from strategy through execution.
Legacy-Focused
The goal is not temporary attention. The goal is trust, visibility, and positioning that endures.
A documented Charlotte proof point includes legacy brand activation support for Coke Zero during CIAA Week 2011, combining local market insight, planning participation, and experiential visibility support.
View the Charlotte case study“The brands worth remembering are not the loudest. They are the ones positioned with intention, presented with discipline, and trusted by the people they were built to serve.”
LaDàna Young, Founder
Recommendations
What people say after the work is done.
Partnering with Above Prestige Public Relations for my “Long Live the Queen” album release was one of the best decisions I made during that powerful chapter of my career. LaDàna brought strategic brilliance, cultural fluency, and an intuitive understanding of my brand that made the release an unforgettable experience.
Naomi Achu
Musician, Filmmaker, RN BSN, Peace Ambassador — Client
I recommend LaDàna as a public relations expert who has served Rebuild Dominica, Inc. as Director of Publicity since its founding in 2015, growing the nonprofit’s public profile and aiding in the fundraising milestone of achieving over $400,000 in donations of money, disaster relief supplies, and equipment. She comes w…
Chardelle Moore
Founder and CEO, Motivational Moore
LaDàna is a superb leader, organizer and team builder. She is skilled in public relations, social media management and marketing. I endorse her for those areas of competence without hesitation. By her integrity and commitment, she would be a credit to any organization.
Gabriel Christian
Managing Attorney, Law Offices of Gabriel J. Christian & Associates LLC — Client
Working with LaDàna Young is a fantastic experience. She is a professional with great experience and profound knowledge of business solutions. She understands complex issues even when outside of her immediate area of expertise, and her ability to articulate ideas clearly and concisely makes her a valuable asset in team…
Ada Amobi Woods
Patient Resolution Expert
LaDàna consistently demonstrates qualities needed to perform at the highest level in any professional setting. She is able to work hands-on with minimal direction or supervision, and she showed strengths in her ability to think outside of the box and to react with vigor to unforeseen circumstances. She would be an asse…
Trina Lovett Dunn, MBA, DBA
Licensed Property & Casualty Insurance Broker — Former Manager
She is a solid communications professional and, from a personal point of view, a very pleasurable person to work with. She has not hesitated to help me in building my business and has taught me a plethora of valuable information. You would want to get yourself associated with this individual because she has only your b…
Damon G. Decker
Founder, D3D Entertainment — Cinematic Narrator & Production Strategist
LaDàna has been a huge support to me as a mentor and a source of advice and encouragement. Whenever I have questions about anything related to improvement in the PR field, she has gone out of her way and given her time to help. I could not ask for a better resource or support system for my professional growth.
Jurrell Armstrong
Sales, Public Relations and Communications Professional
LaDàna is a true professional who is caring, trustworthy, and friendly. She has great teamwork and often is a resource for helping out the team. She comes to work focused and gets the job done. LaDàna is a solid contributor to my team.
Mimi Myers
Operations Manager, Lash Group
Credentials & Affiliations
Founder-led consulting backed by hands-on engagements across public relations, communications, brand strategy, and visibility systems.
Industries Served
- Trucking & transportation
- Automotive service
- Nonprofit & community
- Entertainment & talent
- Logistics & customer trust
- Professional & founder-led services
Next Step
Let's talk PR & strategy.
Strategic clarity today. Lasting impact tomorrow.
